6x interactive vending machines linked by the internet between major cities to allow people to compete for chocolate by playing the classic Scissor Paper Rock game.
Mondelez Australia wanted a new way to engage with chocolate lovers for World Chocolate Day in 2018. Working under direction from Traffik, we built and launched an entirely new digital experience based on the classic game "Rock Paper Scissors" but played in real time between Melbourne, Sydney, Perth and Brisbane.
We fitted regular snack vending machines with a TV screen, video camera, and a sensor to detect the player's hand shapes. We connected them all together using a dedicated 4g broadband internet link, loaded them with custom software and heaps of chocolate, and released them into the wild on World Chocolate Day. 3x machines were installed in Federation Square in Melbourne, each paired with a sister machine in Sydney, Perth and Brisbane.