Mondelez Choc Paper Scissors

 Experiential

WHAT IS IT?

6x interactive vending machines linked by the internet between major cities to allow people to compete for chocolate by playing the classic Scissor Paper Rock game.

WHO WAS IT FOR?

Mondelez Australia wanted a new way to engage with chocolate lovers for World Chocolate Day in 2018. Working under direction from Traffik, we built and launched an entirely new digital experience based on the classic game "Rock Paper Scissors" but played in real time between Melbourne, Sydney, Perth and Brisbane.

WHAT DID WE DO?

We fitted regular snack vending machines with a TV screen, video camera, and a sensor to detect the player's hand shapes. We connected them all together using a dedicated 4g broadband internet link, loaded them with custom software and heaps of chocolate, and released them into the wild on World Chocolate Day. 3x machines were installed in Federation Square in Melbourne, each paired with a sister machine in Sydney, Perth and Brisbane.

STATISTICS

• Live from 6am to 9pm AEST, 10th May 2018.
• ~3000 games played.
• 6x vending machines and 12x PCs.
• 6x tons of chocolate distributed.
• 1,650 gigabytes of 4G data used.
• 32 x Brand Ambassadors and 8 x technical staff onsite from 6am to 9pm AEST.
• Many happy faces covered in chocolate.