Mr Kipling Expression Sessions

Experiential

WHAT IS IT?

A video-camera booth that films visitors in slow motion while they eat a Mr Kipling treat. The footage is then cropped, color corrected, and edited into a custom video, according to which cake they tasted and what day of the week it is.

The finished edit is then uploaded to a customised microsite for each Visitor with a weblink sent via SMS so the Guest can view their video and share it on their social media platform of choice for a chance to win tasty prizes.

WHO IS IT FOR?

Mr Kipling is a popular brand established in the UK that makes a variety of single-portion cakes and biscuits. It wanted to launch their products into the Australian market and needed something to stand out in what is an extremely competitive marketplace.

I designed and built a portable video booth to be installed into Westfield shopping centres around Australia to provide a unique experience for people sampling their delicious cakes. The booth gave the Visitors a fun and tasty experience along with a hilarious video to share with their friends.

WHAT DID I DO?

As the Digital Production Lead at Traffik, I was responsible for all the hardware and software design, the backend design and hosting, installation support and commissioning of the booth at 12 locations around Australia over a 3 month period.

I also designed and built all the hardware required to deliver the experience, and worked closely with Iapetus to build the software. I also managed all the networking and activation support during the period of activation.

STATISTICS

12 locations installed over 3 months.
Average of 4 days live at each location, 8am to 9pm
3,500+ unique videos generated.
240 frames per second for slow motion video capture.
Robust travel kit allowing for quick and easy site installation.
So so many cakes eaten.

CREDITS

CLIENT	Mr Kipling
CREATIVE DIRECTOR	Adam Terrey
VISUAL DESIGN	Traffik
SYSTEM DESIGN HARDWARE BUILD DEPLOYMENT	James Neale
SOFTWARE	Iapetus