A video-camera booth that films visitors in slow motion while they eat a Mr Kipling treat. The footage is then cropped, color corrected, and edited into a custom video, according to which cake they tasted and what day of the week it is.
The finished edit is then uploaded to a customised microsite for each Visitor with a weblink sent via SMS so the Guest can view their video and share it on their social media platform of choice for a chance to win tasty prizes.
Mr Kipling is a popular brand established in the UK that makes a variety of single-portion cakes and biscuits. It wanted to launch their products into the Australian market and needed something to stand out in what is an extremely competitive marketplace.
I designed and built a portable video booth to be installed into Westfield shopping centres around Australia to provide a unique experience for people sampling their delicious cakes. The booth gave the Visitors a fun and tasty experience along with a hilarious video to share with their friends.
As the Digital Production Lead at Traffik, I was responsible for all the hardware and software design, the backend design and hosting, installation support and commissioning of the booth at 12 locations around Australia over a 3 month period.
I also designed and built all the hardware required to deliver the experience, and worked closely with Iapetus to build the software. I also managed all the networking and activation support during the period of activation.
|TECHNOLOGY||James Neale & Iapetus|